Sierra Pacific Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 431
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SWOT Analysis of Sierra Pacific Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sierra Pacific Airlines

Parent Company

Sierra Pacific Group

Category

International

Sector

Airlines

Tagline/ Slogan

-

USP

Exclusive charter service operations in US

STP

Segment

Passenger charters and sub charters

Target Group

Middle class and upper middle class, organizations requiring cargo services

Positioning

High quality service

SWOT Analysis

Strengths

1.Has contracts with United States Forest Service, United States Military and the United States Marshals Service and offers services for them 

2. Private ownership provides less hassles for charting growth plan 

3.Small fleet size leads to low expenditure

4. Regionally a strong player in the aviation market

Weaknesses

1. Extremely competitive  market means low market share

2. Fleet size of a few only  provides very low scope for services  

3.Cost structure due to increasing labour and maintenance costs

Opportunities

1. Can improve on government contracts and get more routes and orders.

2.Growing air cargo market  is an opportunity
2.Growing logistics market provides scope for expansion

3.Fleet size of can be expanded into new geographies and territories

Threats

1. Volatility in crude oil costs
2. Rising Labour Costs
3.Increasing Competition in  Market from new start ups and SE airlines

Competition

Competitors

1.New England Airlines

2.Omni Air International

 


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