Ultimate Air Shuttle SWOT Analysis, USP & Competitors

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SWOT Analysis of Ultimate Air Shuttle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ultimate Air Shuttle

Parent Company

Ultimate Jet Charters

Category

International

Sector

Charter Airlines

Tagline/ Slogan

VIP Travel for the cost of commercial

USP

Provides a flight experience that is comparable to what discerning private charter clients expect – with the ease of purchasing an airline ticket.

STP

Segment

People and organizations requiring plane travel in Cincinnati

Target Group

Upper middle class and organizations requiring charter travel

Positioning

High quality charter service for the price of normal flight

SWOT Analysis

Strengths

1. Provides unique service through  public charter flights that operate on a published schedule and are sold to the general public according to regulations issued by the Department of Transportation. This makes it a differentiating factor from other competitors.

2. Provides for enhanced consumer protections not available from scheduled airline providers

3. Provides corporate shuttle services to Fortune 500 companies and hence enjoys high brand equity

4. Regionally a well renowned brand in the aviation industry

Weaknesses

1. Main hub is Cincinnati , very less services offered outside this hub

2.Seasonality of business affects the profits and has less market share

Opportunities

1.Increase in range of services offered

2.Offer services to new geographies and increase brand equity

3.Create tie ups with business organizations and  sports teams and promote charter flight services.

Threats

1.Volatile fuel costs

2.Increase in maintenance and operating costs

3.High turnover of pilots to airlines which offer higher pay

Competition

Competitors

1. US Airways Shuttle

2.  Delta Shuttle

 

The table above concludes the Ultimate Air Shuttle SWOT analysis along with its marketing strategy and brand parameters.

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