Air Wisconsin Airlines Corporation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 825
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SWOT Analysis of Air Wisconsin Airlines Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Air Wisconsin Airlines Corporation

Parent Company

CJT Holdings

Category

Regional airlines

Sector

Airlines

Tagline/ Slogan

-

USP

Largest Privately held regional airline in the US

STP

Segment

Airlines that require on-ground support and price conscious passengers

Target Group

Low cost to mid-range customers

Positioning

Passenger airline and ground-handling feeder to major airlines

SWOT Analysis

Strengths

1. Widespread network across most states in the USA and a few Canadian airports.

2. Strong brand association as operating under US Express Airways, a 50 year old brand.

3. Single category fleet (CRJ 200) allows easy fleet maintenance.

4. Multiple product portfolio- scheduled, ACMI support etc

5. Nearly 70 destinations are covered

Weaknesses

1. Little differentiation (in terms of routes, fleet) with competitors which also operate under US Express Airways.

2. The fleet (CRJ 200’s) are technically inefficient compared to Embraer counterparts.

3. Limited market share and revenues compared to big players

Opportunities

1. Leverage US Express Airways presence to expand to Western US markets.

2. Engage in brand building activity to improve customer connect.

3. Improve in-flight customer service.

Threats

1. The little differentiation hands over large bargaining power to the operating brand, US Express Airways.

2. Increasing fuel prices are making low fares infeasible.

3. Faster retirements of AWAC’s fleet may yield low re-sale prices.

Competition

Competitors

1. PSA Airlines

2. Piedmont Airlines

 


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