Airnorth SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 578
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SWOT Analysis of Airnorth with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Airnorth

Parent Company

Capiteq Holdings

Category

Regional airlines

Sector

Airlines

Tagline/ Slogan

Together we fly

USP

Strong penetration in Western Australia

STP

Segment

Airlines that require on-ground support and price sensitive passengers

Target Group

Budget travelers who use flyer programs

Positioning

Passenger airline and ground-handling feeder to major airlines

SWOT Analysis

Strengths

1. Strong connectivity to small town airports of Western Australia.

2. Good brand building activity through community support.

3. Low cost operating base.

4. Member of the Qantas corporate group, Australia’s largest regional airline.

5. Popular frequent flyer programs in the industry

Weaknesses

1. Relatively small fleet size and destination coverage.

2. Confined only to Western Australia and Less frequent connectivity at many of its destinations.

3. Poor online and social media connect with customers.

Opportunities

1. Improve online media presence to improve customer reach.

2. Utilize its good brand image to reach out to more customers.

3. Leverage the support of Qantas to expand to more destinations.

Threats

1. Increasing fuel prices make low fare operations infeasible.
2. Poor destination connectivity may make the brand less relevant

Competition

Competitors

1. Regional Express Airlines

2. Skywest Airlines

 


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