Ameriflight SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 772
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SWOT Analysis of Ameriflight with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ameriflight

Parent Company

Ameriflight LLC

Category

Scheduled services and Cargo services

Sector

Airlines

Tagline/ Slogan

-

USP

Services critical items- radioactive material, financial documents, medicines etc.

STP

Segment

Feeder Airline segment

Target Group

Overnight parcel carriers such as UPS, DHL etc.

Positioning

Expert in handling sensitive cargo

SWOT Analysis

Strengths

1. Headquartered at Burbank, “Media Capital of the world”. Close proximity to high profile customers in Hollywood.

2. Huge fleet of 170+, a strong portfolio of expeditors & regular carriers.

3. Large route map spanning entire USA and extending to Puerto Rico.

4. Expertise in carrying sensitive material like medicines, radioactive materials etc

5. Strong brand presence in the region

Weaknesses

1. Poor safety record, with long history of accidents in late 2000’s.

2. Weakening brand image in competitive cargo segment and loss of business, given the nature of customers served.

Opportunities

1. Ameriflight’s extensive route network could be useful, given the increasing importance of smaller cities in commercial activity.

2. Increasing consumer business

Threats

1. Network effects among its customers that aggravate weakening brand name

2. Increasing online transfers reducing its business in finance segment

3. Parcel service providers such as UPS, are expanding connectivity to more airports. 

Competition

Competitors

1. Critical Air Medicine

2. Air Cargo Carriers

 


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