Cape Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 598
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SWOT Analysis of Cape Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cape Air

Parent Company

Hyannis Air Service, Inc.

Category

Regional airlines

Sector

Airlines

Tagline/ Slogan

We're your wings

USP

Strong player in the niche “Essential Air Service” segment

STP

Segment

Primarily price sensitive customers from the EAS areas

Target Group

Rural communities where air services are less/un-profitable

Positioning

Economy class flyer

SWOT Analysis

Strengths

1. Good brand image amongst its small town customers.

2. Best connectivity to Micronesian airports and strong route network in the East Coast.

3. Large fleet size of 80 and destination network of major cities.

4. Member of Star Alliance, largest of 3 major air alliances.

5. Strong brand presence in the US with good customer services

Weaknesses

1. Most fleet have very small capacity

2. Very less network in Western USA, where most EAS communities are located. 

Opportunities

1. Expand to Western USA’s EAS areas by leveraging Star Alliance’s presence

2. Small aircrafts allow newer business segments such as charters.

3. Leverage presence in EAS designated zones to enter cargo segment.

Threats

1. Reducing US Govt. subsidies may affect EAS program and eventually Cape Air’s revenues.

2. Over dependence on small aircrafts can’t handle any demand hikes.

Competition

Competitors

1. Great Lakes Airlines

2. Sea Port Airlines

3. Silver Airways

 

 


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