Chautauqua Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 498
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SWOT Analysis of Chautauqua Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chautauqua Airlines

Parent Company

Republic Airways Holdings

Category

Regional airlines

Sector

Airlines

Tagline/ Slogan

-

USP

Engaging with all 3 air alliances in US to provide best services

STP

Segment

Scheduled services, chartered airlines.

Target Group

Mid-range to premium customers; VIP’s using charter services

Positioning

Premium segment flyer

SWOT Analysis

Strengths

1. Brand name- multiple time winner of “Best regional airline” award.

2. Widespread connectivity to 98 airports in 31 states across USA.

3. Contracted to all 3 major airline alliances in the US.

4. Strong connectivity in the commercially important East coast

5. it has over 700 flights daily to nearly 100 airports

Weaknesses

1. Poor brand building efforts with its customers

2. Little presence in the West Coast means less market share

3. Poor labor relations has led to shrinking fleet size

Opportunities

1. Leverage presence in all 3 alliances to further expand connectivity.

2. Improve labor relations to sustain personnel in a competitive market.

Threats

1. Lack of brand building efforts may cause loss of charter customers

2. Increasing fuel prices is a concern

3. Unfavorable environment in the aviation industry

Competition

Competitors

1. North American Airlines

2. CommutAir

 


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