CommutAir SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 709
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SWOT Analysis of CommutAir with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CommutAir

Parent Company

CommutAir

Category

Regional airlines

Sector

Airlines

Tagline/ Slogan

-

USP

Strong regional penetration in the East coast

STP

Segment

Customers of United express in the Midwest and East coast areas

Target Group

Price conscious customers; other airlines requiring maintenance support

Positioning

Mid-range carrier

SWOT Analysis

Strengths

1. Good fleet size of 20 and destination network of 30 airports.

2. Part of Star alliance and operating under the strong brand name of United Express.

3. Excellent connectivity in Mid-west and commercially important East Coast and North East U.S.A.

4. Tie-ups with universities to enhance flight training.

5. Strong brand building through CSR activities.

6. Economies of scale in maintenance, owing to single category fleet.

Weaknesses

1. Poor online and social media presence.

2. Poor flight safety record.

3. Little differentiation (in terms of routes, fleet) with other airlines which operate under United Express brand.

Opportunities

1. Leverage Star alliance’s affiliation to expand to newer markets.

2. Improve online media presence to increase customer reach.

Threats

1. Extremely competitive alliance environment, where the operating brand yields maximum bargaining power

2. Fuel price rise is a concern for the company

Competition

Competitors

1. Mesa Airlines

2. Air Wisconsin

 


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