Eastern Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 592
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SWOT Analysis of Eastern Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eastern Airways

Parent Company

Sector Aviation Holdings Limited

Category

Regional Airline

Sector

Airlines

Tagline/ Slogan

Rise above it all

USP

Strong presence across U.K.

STP

Segment

UK local travel

Target Group

Mainly price conscious customers

Positioning

Low fare to Mid-range carrier

SWOT Analysis

Strengths

1. Strategically well spread presence across the United Kingdom.

2. Multiple time winner of industry awards for punctual service in the mid 2000’s.

3. The small-town and Tier-2 cities as destinations allows to tap more countryside travelers.

4. Good mix of fleet carriers of varying capacities and a decent fleet size of 30.

5. Strong online and social media presence

6. Nearly a million passengers a carried on these route networks

Weaknesses

1. Limited only to the U.K. means less market share

2. Operating in predominantly rain affected areas which cause air base inefficiencies.

3. Increasing instances of customer dissatisfaction in recent times.

Opportunities

1. Continuous global meltdown forcing low cost air travel.

2. Partner with travel packages, hotels etc. to attract more countryside travelers.

3. Re-focus branding its charter services and promote luxury charter.

Threats

1. Increasing air fuel prices make low-cost operations infeasible.
2. Global melt down is restricting air travel and encouraging well connected rail/road transport.

Competition

Competitors

1. BA City Flyer

2. BMI Regional

 

 


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