Everts Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 611
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SWOT Analysis of Everts Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Everts Air

Parent Company

Tatonduk Outfitters Limited

Category

Cargo airline

Sector

Airlines

Tagline/ Slogan

Legendary Aircraft. Extraordinary Service

USP

Spectrum of airline services in Alaska

STP

Segment

Cargo, charter and scheduled passenger services

Target Group

Small town Alaskan passengers; premium customers for charter

Positioning

Premium class flyer

SWOT Analysis

Strengths

1. Well distributed mix of carriers and fairly good fleet size of 25+.

2. Operating air-base located in a commercially important center.

3. Good track record for safety.

4. Strong penetration into the interiors of Alaska

5. Regionally a well renowned brand in aviation

Weaknesses

1. Poor online and social media presence.

2. Very small destination network for scheduled passenger services.

3. Restricted only to Alaska, a relatively small market in the US

Opportunities

1. Improve its online media presence.

2. Focus more on brand building activities such as community service.

Threats

1. Highly competitive cargo market in Alaska.

2. Inadequate passenger services may make Everts unimportant in a competitive passenger airline segment.

Competition

Competitors

1. Horizon Air

2. Lynden Air Cargo

3. Alaska Central Express 

 


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