Falcon Air Express SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 574
Advertisements

SWOT Analysis of Falcon Air Express with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Falcon Air Express

Parent Company

Falcon Air Express

Category

Charter airline

Sector

Airlines

Tagline/ Slogan

-

USP

Provides charter services to US Department of Justice

STP

Segment

Charter to USDJ, ad-hoc charters to universities, travel agents; scheduled passenger services from Miami to Curacao

Target Group

University staff and travel firms requiring ad-hoc charter services

Positioning

Premium class flyer

SWOT Analysis

Strengths

1. Single category fleet (MD-83) allows easy fleet maintenance.

2. Technically sound aircraft, with average fleet age of 21 years.

3. High profile customers, serving US Department of Justice

4. It offers charters for universities, tour operators, and cruise line groups

Weaknesses

1. Inadequate online and social media presence.

2. Small fleet size of only 7 aircrafts and Limited geographical presence.

3. Fleet are only of large capacities (over 150 passengers), leading to huge lost revenues during under capacity

Opportunities

1. Improve online media presence.

2. Procure smaller fleet for their charter services.

3. Have specific fleet assigned for its charter services.

Threats

1. Competitive charter airline segment.

2. Small fleet size limits order acceptance during peak academic, vacation seasons.

Competition

Competitors

1. North American Airlines

2. USA Jet Airlines

 

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: