Freight Runners Express SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 563
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SWOT Analysis of Freight Runners Express with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Freight Runners Express

Parent Company

Freight Runners Express

Category

Passenger and Cargo airlines

Sector

Airlines

Tagline/ Slogan

You call we haul

USP

Operates scheduled services and on-demand charters

STP

Segment

Multiple service portfolio provider

Target Group

Luxury travelers, other airlines requiring maintenance support  

Positioning

Premium flyer

SWOT Analysis

Strengths

1. Recognized with awards for quality charter services.

2. Strong mix of carriers helping multiple business lines to flourish.

3. Special expertise in handling sensitive cargo.

4. Geographical coverage all over USA, Canada, Mexico.

5. Good fleet size of 20+ aircrafts.

Weaknesses

1. Diseconomies of scale in fleet maintenance.

2. Cost ineffective operating air base means a low market share

3. Several crafts in its fleet no longer are produced and have limited manufacturer support

Opportunities

1. Procure larger fleet to revoke scheduled services.

2. Improve online and social media presence.

Threats

1. Highly competitive US cargo market.

2. Increasing fuel prices make low fare operations infeasible

3. Govt policies and unfavorable market conditions

Competition

Competitors

1. Air Wisconsin

2. Logistic Air

 


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