Kalitta Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 463
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SWOT Analysis of Kalitta Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kalitta Air

Parent Company

Kalitta Air LLC

Category

Air cargo, maintenance and simulator

Sector

Airline

Tagline/ Slogan

-

USP

Capable of delivering any type of freight

STP

Segment

Cargo service, Air charter

Target Group

Manufacturing company, large fleet movement

Positioning

Efficient cargo service covering almost world

SWOT Analysis

Strengths

1. Fleet size of many Boeing B747 means strong presence
2. Able to give services for large and bulk order
3. Coverage area of services is very large.
4. Also offers simulator training and aircraft maintenance services

5. It also offers its services to over 15 international destinations

Weaknesses

1. Financial burden is more and recently recovered from losses
2.Fleet size further challenge the operational margin
3. Marketing strategy is not widely covered

Opportunities

1. Opportunity lies in operating for passenger services
2.Opportunity available in Asian markets

3. Tie-ups with big players will give the brand operational expertise

Threats

1. Entry of new big player and increasing operations of existing players
2.Rising fuel prices and government regulation

3. Unfavorable aviation industry dynamics

Competition

Competitors

1.ABX Air
2.American Eagle Airline
3.Air cargo carriers



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