SWOT Analysis of Kalitta Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Kalitta Air LLC
Air cargo, maintenance and simulator
Capable of delivering any type of freight
Cargo service, Air charter
Manufacturing company, large fleet movement
Efficient cargo service covering almost world
1. Fleet size of many Boeing B747 means strong presence 2. Able to give services for large and bulk order 3. Coverage area of services is very large. 4. Also offers simulator training and aircraft maintenance services
5. It also offers its services to over 15 international destinations
1. Financial burden is more and recently recovered from losses 2.Fleet size further challenge the operational margin 3. Marketing strategy is not widely covered
1. Opportunity lies in operating for passenger services 2.Opportunity available in Asian markets
3. Tie-ups with big players will give the brand operational expertise
1. Entry of new big player and increasing operations of existing players 2.Rising fuel prices and government regulation
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