King Island Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 474
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SWOT Analysis of King Island Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

King Island Airlines

Parent Company

Matakana Nominees Pty. Ltd

Category

Regional Airline of Australia

Sector

Airline Industry

Tagline/ Slogan

-

USP

Airline service in King Island

STP

Segment

Airline services, Holidays planner

Target Group

Vacations, King Island commuter

Positioning

Service oriented focusing more on customer experiences

SWOT Analysis

Strengths

1. Attractive holiday Packages offered
2. Strong sales force for the offer and better service
3. Fleet contains a few airplanes and focuses only on King Island

4. Locally quite a popular and prominent brand in Australia

Weaknesses

1. Restricted area of business operation means less revenues
2. Seasonality affects the business offering
3.Old aircrafts means lesser carrying capacity

Opportunities

1. Expansion of operation for more leisure travel
2.Can jump in cargo business which will improve business profitability
3.Can operate in association with large airline company to improve area of operation.

Threats

1. Restricted business model can get affected due to presence of new entrant.
2. Rising fuel prices and government regulations.
3. Operational efficiency of the new plane which is way higher than old aircraft.

Competition

Competitors

1.JetGo Airlines
2.Alliance Airlines
3.Regional express Airlines



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