King Island Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 452

SWOT Analysis of King Island Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

King Island Airlines

Parent Company

Matakana Nominees Pty. Ltd


Regional Airline of Australia


Airline Industry

Tagline/ Slogan



Airline service in King Island



Airline services, Holidays planner

Target Group

Vacations, King Island commuter


Service oriented focusing more on customer experiences

SWOT Analysis


1. Attractive holiday Packages offered
2. Strong sales force for the offer and better service
3. Fleet contains a few airplanes and focuses only on King Island

4. Locally quite a popular and prominent brand in Australia


1. Restricted area of business operation means less revenues
2. Seasonality affects the business offering
3.Old aircrafts means lesser carrying capacity


1. Expansion of operation for more leisure travel
2.Can jump in cargo business which will improve business profitability
3.Can operate in association with large airline company to improve area of operation.


1. Restricted business model can get affected due to presence of new entrant.
2. Rising fuel prices and government regulations.
3. Operational efficiency of the new plane which is way higher than old aircraft.



1.JetGo Airlines
2.Alliance Airlines
3.Regional express Airlines


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: