Lynden Air Cargo SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 660
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SWOT Analysis of Lynden Air Cargo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lynden Air Cargo

Parent Company

Lynden Air Cargo PNG

Category

Charter , cargo services

Sector

Airlines

Tagline/ Slogan

Charter and Scheduled Air cargo service

USP

Scheduled cargo service, disaster relief service

STP

Segment

Cargo and charter services

Target Group

Manufacturing and business houses

Positioning

Efficient cargo operator, delivery of oversize orders

SWOT Analysis

Strengths

1. Very deep pockets in transportation business shows financial stability
2. Service provider for US military and big manufacturing companies
3. Fleet size of lockheed Hercules
4. Customer relations are very focused as per customer needs

5. The company also operates freight services

Weaknesses

1. Fleet size small and have same type of aircrafts
2.Main operations are very much centered at Alaska means less geographic presence.
3.Aircrafts are old and maintenance is a concern

Opportunities

1. Business association on long term contract with big cargo provider like:- DHL
2.Expanding the operation and making associations with other Airlines to increase area of operation

Threats

1. Heavy and large consignment as the infrastructure is needed to ramp the growth
2.Entry of large player in the market and large cargo services operating their own fleet.
3.Oil prices and Government norms regarding emission cut etc

Competition

Competitors

1.ABX Air
2.American Eagle Airline
3.Air cargo carriers



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