SWOT Analysis of Lynden Air Cargo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lynden Air Cargo
Lynden Air Cargo PNG
Charter , cargo services
Charter and Scheduled Air cargo service
Scheduled cargo service, disaster relief service
Cargo and charter services
Manufacturing and business houses
Efficient cargo operator, delivery of oversize orders
1. Very deep pockets in transportation business shows financial stability 2. Service provider for US military and big manufacturing companies 3. Fleet size of lockheed Hercules 4. Customer relations are very focused as per customer needs
5. The company also operates freight services
1. Fleet size small and have same type of aircrafts 2.Main operations are very much centered at Alaska means less geographic presence. 3.Aircrafts are old and maintenance is a concern
1. Business association on long term contract with big cargo provider like:- DHL 2.Expanding the operation and making associations with other Airlines to increase area of operation
1. Heavy and large consignment as the infrastructure is needed to ramp the growth 2.Entry of large player in the market and large cargo services operating their own fleet. 3.Oil prices and Government norms regarding emission cut etc
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