Miami International Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 391
Advertisements

SWOT Analysis of Miami International Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Miami International Airlines

Parent Company

TSI Holding Company

Category

Charter Services

Sector

Airline Industry

Tagline/ Slogan

-

USP

Five star services on the flight

STP

Segment

Charter Services

Target Group

Affluent class of society, Government official, Business trip

Positioning

Top class service for air travel

SWOT Analysis

Strengths

1. Excellent service for customers
2. Government and business houses are a core customer-group along with sports teams and US military
3. Operating margin is high and premium service allow them to maximize profit
4. Very good branding and marketing strategy to lure customer

5. Its destinations include all continents except Antarctica

Weaknesses

1. Serving only Affluent class mainly means limited operations
2. Geographic restrictions and limitations as compared to major airline brands

Opportunities

1. Operate in serving cargo services
2.Opportunity to tie up with big ecommerce and logistics company
3.Global penetration by tie-ups with global airline companies

Threats

1. Rising oil and fuel prices, Government regulations
2.Entry of the bigger aircrafts for which economy of scale is high
3.Current Economic slowdown which might affect business travel

Competition

Competitors

1.Republic Airlines
2.Shuttle America
3.SkyWest Airlines



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: