Mountain Air Cargo SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 565
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SWOT Analysis of Mountain Air Cargo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mountain Air Cargo

Parent Company

Air T Inc

Category

Cargo carrier

Sector

Airline

Tagline/ Slogan

Excellence in Aviation Services

USP

Express courier services and flight maintenance

STP

Segment

Cargo and carrier service

Target Group

Delivery service provider

Positioning

Express delivery of the consignment

SWOT Analysis

Strengths

1. FedEx as a long term partner for logistic services
2. Fleet Size contains more than 60 Aircrafts carrying 5 to 6 million pounds every month
3. Pilot and maintenance service available in 35 cities
4. Order book contains large and bulk orders which is good for business customers

Weaknesses

1. In past few major accidents happen which affected airline image
2.Profitability severely affected when the large customer discontinue contract
3.Limited brand awareness as compared to other air freight brands

Opportunities

1. Rapid expansion in different parts of USA
2. More efficient Aircraft will further improve the profitability and operational efficiency
3. Aircraft can be further modify to serve passenger services as well

Threats

1. Rising fuel and government regulation
2. Entry of new player which comes with new Aircraft
3.Competitive pricing for long term contract of delivery services among air carrier.

Competition

Competitors

1.ABX Air
2.American Eagle Airline
3.Air cargo carriers



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