Network Aviation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 369

SWOT Analysis of Network Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Network Aviation

Parent Company

Qantas Airlines


Air charter service


Airline Industry

Tagline/ Slogan

Our people making the difference


Air charter services to mining company



Charter services

Target Group

Mining company and charter provider


Services for mining company in western Australia

SWOT Analysis


1. Strong Brand Qantas as a parent company
2. Fleet size of many aircrafts and able to serve 30 to 100 people
3. Loyal customer base from Mining industry which utilize over 50 flights weekly
4. It also offers services in corporate charter service, emergency freight

5. Offers fly-in fly-out services at many locations in Australia


1. Only working in western Australia means low geographic reach
2. Limited clientele means over dependency and also limited revenues


1.Expanding western part of Australia, extending in other part of Australia
2.Tour and travels can be added in the charter service
3.Cargo and goods delivery business can be explored


1. Seasonality of mining industry and dependency on the resources
2.Rising fuel and government regulation on emission cuts
3.Entry of new charter service in the area of operation



1.Corporate Air
2.Independent Aviation
3.Altitude Aviation


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