Network Aviation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 384
Advertisements

SWOT Analysis of Network Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Network Aviation

Parent Company

Qantas Airlines

Category

Air charter service

Sector

Airline Industry

Tagline/ Slogan

Our people making the difference

USP

Air charter services to mining company

STP

Segment

Charter services

Target Group

Mining company and charter provider

Positioning

Services for mining company in western Australia

SWOT Analysis

Strengths

1. Strong Brand Qantas as a parent company
2. Fleet size of many aircrafts and able to serve 30 to 100 people
3. Loyal customer base from Mining industry which utilize over 50 flights weekly
4. It also offers services in corporate charter service, emergency freight

5. Offers fly-in fly-out services at many locations in Australia

Weaknesses

1. Only working in western Australia means low geographic reach
2. Limited clientele means over dependency and also limited revenues

Opportunities

1.Expanding western part of Australia, extending in other part of Australia
2.Tour and travels can be added in the charter service
3.Cargo and goods delivery business can be explored

Threats

1. Seasonality of mining industry and dependency on the resources
2.Rising fuel and government regulation on emission cuts
3.Entry of new charter service in the area of operation

Competition

Competitors

1.Corporate Air
2.Independent Aviation
3.Altitude Aviation



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: