SWOT Analysis of Network Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Air charter service
Our people making the difference
Air charter services to mining company
Mining company and charter provider
Services for mining company in western Australia
1. Strong Brand Qantas as a parent company 2. Fleet size of many aircrafts and able to serve 30 to 100 people 3. Loyal customer base from Mining industry which utilize over 50 flights weekly 4. It also offers services in corporate charter service, emergency freight
5. Offers fly-in fly-out services at many locations in Australia
1. Only working in western Australia means low geographic reach 2. Limited clientele means over dependency and also limited revenues
1.Expanding western part of Australia, extending in other part of Australia 2.Tour and travels can be added in the charter service 3.Cargo and goods delivery business can be explored
1. Seasonality of mining industry and dependency on the resources 2.Rising fuel and government regulation on emission cuts 3.Entry of new charter service in the area of operation
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