Northern Air Cargo SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 555
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SWOT Analysis of Northern Air Cargo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Northern Air Cargo

Parent Company

Saltchuk Resources Inc.

Category

Cargo Airline

Sector

Airline Industry

Tagline/ Slogan

Teamwork that delivers

USP

Cargo services in Alaska and Canada

STP

Segment

Cargo services

Target Group

Business houses, premium delivery solutions

Positioning

Efficient cargo company

SWOT Analysis

Strengths

1. Operate in the Alaska and Canada, and one of the first to introduce operations
2. Fleet contains a few aircrafts and connects nearly 20 destinations
3. Present from since 1956 shows its legacy and is one of the largest cargo airlines
4. Worked in the recycling campaign in Alaska, strong community image

5. Regionally a prominent brand name especially amongst the business and industrial sector

Weaknesses

1. Fleet contains less number of aircrafts means less revenues
2. Area of operation is limited means geographical limitations
3.Operational efficiency is low and difficult to ramp up services

Opportunities

1. Rapid growth in ecommerce business
2.Expanding in other parts of America
3.Charter services to different industry business players

Threats

1. Entry of existing and strong players in the market
2.Rising fuel prices and government regulations
3.Backward integration in the industry can also cause issues

Competition

Competitors

1.ABX Air
2.American Eagle Airline
3.Air cargo carriers



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