SWOT Analysis of PenAir with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Passenger and cargo
The Spirit of Alaska
Customer service and reliable Aircraft operator
Cargo and passenger services
People of Alaska
As a commuter airline, lease of Airplane SAAB 340
1. Fleet size of many airlines and connects nearly 20 destinations 2. Very strong customer oriented service 3. Very good marketing Mileage plan in code sharing with Alaska Airlines. 4. Very strong social image through social Service
5. Frequent flier programs like mileage plan
1. Ageing of Aircraft and maintenance cost is very high 2.Weather is also a concern in the operating region which affects flight scheduling 3.Old aircraft operation is always difficult
1. Operating in only eastern Alaska opportunity can be sought in other region 2.Long term contracts with delivery services company 3.Company can also extend its business line in Aircraft maintenance and charter for tour and travel
1.Strong presence of Big airline like:- Alaska Airline 2.Rising fuel and government regulation 3.Operation of new and efficient Aircraft entering in area of operation
Browse marketing analysis of more brands and companies similar to PenAir. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.