PenAir SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 465
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SWOT Analysis of PenAir with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PenAir

Parent Company

PenAir Inc

Category

Passenger and cargo

Sector

Airlines

Tagline/ Slogan

The Spirit of Alaska

USP

Customer service and reliable Aircraft operator

STP

Segment

Cargo and passenger services

Target Group

People of Alaska

Positioning

As a commuter airline, lease of Airplane SAAB 340

SWOT Analysis

Strengths

1. Fleet size of many airlines and connects nearly 20 destinations
2. Very strong customer oriented service
3. Very good marketing Mileage plan in code sharing with Alaska Airlines.
4. Very strong social image through social Service

5. Frequent flier programs like mileage plan

Weaknesses

1. Ageing of Aircraft and maintenance cost is very high
2.Weather is also a concern in the operating region which affects flight scheduling
3.Old aircraft operation is always difficult

Opportunities

1. Operating in only eastern Alaska opportunity can be sought in other region
2.Long term contracts with delivery services company
3.Company can also extend its business line in Aircraft maintenance and charter for tour and travel

Threats

1.Strong presence of Big airline like:- Alaska Airline
2.Rising fuel and government regulation
3.Operation of new and efficient Aircraft entering in area of operation

Competition

Competitors

1.Northern Air Cargo
2.Grant Aviation
3.Bering Air



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