Republic Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 665
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SWOT Analysis of Republic Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Republic Airlines

Parent Company

Republic Airways Holdings

Category

Regional Passenger Airline

Sector

Airline

Tagline/ Slogan

-

USP

Low cost regional carrier

STP

Segment

Commercial Airline business

Target Group

Low cost travelers

Positioning

Efficient, low cost operator

SWOT Analysis

Strengths

1. Strong fleet size of 125+ Aircrafts
2. Subsidiary of Republic airways holdings means strong backing
3. Strong alliance with American Airlines and US Airways united
4. Strong marketing with plans such as:-AAdvantage, Dividend miles, MileagePlus

Weaknesses

1Managing subsidiary is challenging for the group
2.Aircraft are mostly capacity of 100 whereas competitor are operating at 200+ commuters per flight
3.Operating margin is less

Opportunities

1. Upgrade the fleet to improve performance
2.Long term contracts with cargo operator and enter in the market delivery service business
3. Tie-ups with big airlines players can boost

Threats

1. Rising fuel and government norms
2.operating leverage by new aircraft operator with more capacity
3.Rising Aircraft’s prices and competition in the market.

Competition

Competitors

1.Americal Airlines
2.US Airways
3.Frontier Airlines


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