SWOT Analysis of Republic Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Republic Airways Holdings
Regional Passenger Airline
Low cost regional carrier
Commercial Airline business
Low cost travelers
Efficient, low cost operator
1. Strong fleet size of 125+ Aircrafts 2. Subsidiary of Republic airways holdings means strong backing 3. Strong alliance with American Airlines and US Airways united 4. Strong marketing with plans such as:-AAdvantage, Dividend miles, MileagePlus
1Managing subsidiary is challenging for the group 2.Aircraft are mostly capacity of 100 whereas competitor are operating at 200+ commuters per flight 3.Operating margin is less
1. Upgrade the fleet to improve performance 2.Long term contracts with cargo operator and enter in the market delivery service business 3. Tie-ups with big airlines players can boost
1. Rising fuel and government norms 2.operating leverage by new aircraft operator with more capacity 3.Rising Aircraft’s prices and competition in the market.
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