Safair SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 665
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SWOT Analysis of Safair with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Safair

Parent Company

AVL Aviation Group Ltd

Category

Cargo, maintenance, contract and sales services

Sector

Airline

Tagline/ Slogan

Experience. Expertise. Excellence

USP

Cargo carrier with various other services

STP

Segment

Cargo delivery

Target Group

Bulk order, sensitive order delivery

Positioning

Efficient flier and cost effective

SWOT Analysis

Strengths

1. Fleet size of a few Aircrafts used as commercial and cargo
2. Convertible aircraft as per requirement from freight operation to passenger.
3. One of the largest operators of civil Lockheed L-100 Hercules
4. Strong association and customer loyalty plan

Weaknesses

1.Comprise the same type of Aircraft means less market share
2.Operational efficiency is challenging in many route of operation
3.Restricted number of Aircraft and roadblocks in expansion

Opportunities

1. Long term contracts with business houses for efficient delivery solutions
2.Expanding the business in tour and travels as the Aircraft is convertible and hence can be used properly
3.Nonscheduled flight can be further explored and can be scheduled to increase passenger reliability

Threats

1. Rising fuel and government norms
2.Challenging environment to operate as competition is growing up
3.Backward integration from delivery services company

Competition

Competitors

1.South African Airlines
2.Star Air cargo
3.Rovos Air



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