SWOT Analysis of Shuttle America with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Republic Airways Holding
Low cost carrier
Low cost traveler
Super low cost Airline
1. Fleet size of many Aircrafts, transported 3000 passenger per day in past 2. Very creative Airplane décor, lounge facility with other Aircraft operator in association 3. Very good marketing scheme with frequent flier program e.g:-mileage Plus, Sky Milles. 4. Very low fare scheme to increase the load.
5. Strong brand of Republic airways Holding
1. Growing at very fast pace, not able to match up the growth. 2. Aircraft are old and carrying capacity is limited. 3. Code share agreement with Delta Airlines, united express restrict the profitability
1. Opportunity lies in the corporate customer servings 2.Long term contract with frequent traveler 3.Cargo services and growth in ecommerce business can be further exploited.
1. Loosing dynamics associated with code sharing agreement can affect business 2.Rising fuel and government regulations. 3.Entry of Big Aircraft operator can affect their operational profit
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