Shuttle America SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 482
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SWOT Analysis of Shuttle America with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shuttle America

Parent Company

Republic Airways Holding

Category

Regional Airline

Sector

Airline

Tagline/ Slogan

-

USP

Low cost carrier

STP

Segment

Commuter travel

Target Group

Low cost traveler

Positioning

Super low cost Airline

SWOT Analysis

Strengths

1. Fleet size of many Aircrafts, transported 3000 passenger per day in past
2. Very creative Airplane décor, lounge facility with other Aircraft operator in association
3. Very good marketing scheme with frequent flier program e.g:-mileage Plus, Sky Milles.
4. Very low fare scheme to increase the load.

5. Strong brand of Republic airways Holding

Weaknesses

1. Growing at very fast pace, not able to match up the growth.
2. Aircraft are old and carrying capacity is limited.
3. Code share agreement with Delta Airlines, united express restrict the profitability

Opportunities

1. Opportunity lies in the corporate customer servings
2.Long term contract with frequent traveler
3.Cargo services and growth in ecommerce business can be further exploited.

Threats

1. Loosing dynamics associated with code sharing agreement can affect business
2.Rising fuel and government regulations.
3.Entry of Big Aircraft operator can affect their operational profit

Competition

Competitors

1.Americal Airlines
2.US Airways
3.Frontier Airlines



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