South African Express SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 747
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SWOT Analysis of South African Express with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

South African Express

Parent Company

Government of South Africa

Category

Passenger , cargo Airline

Sector

Airlines

Tagline/ Slogan

We fly for you

USP

Tour & travel and hospitality business

STP

Segment

Passenger and cargo Airline

Target Group

Travel and hospitality business

Positioning

Low cost carrier

SWOT Analysis

Strengths

1. Operating under government of South Africa means stability
2. It connects all the major cities and urban areas
3. Fleet size of many aircrafts connects 25 destinations
4. Strategic alliance with Airlink and Star Alliance

5. International operations in over 6 countries

Weaknesses

1. Financially not performing well
2.Operational activity also present in low profit making traffic
3.Weak operational efficiency and hence affects profitability

Opportunities

1. Expanding operation in busy routes
2.Better marketing plane and increase the load.
3.Services for difficult to reach places where other Airline is not present

Threats

1. Backward integration may be possible
2.Rising fuel and government regulation
3.Entry of new player in the market

Competition

Competitors

1.Safair
2.Star Air cargo
3.Rovos Air


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