Global Supply Systems SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 479
Advertisements

SWOT Analysis of Global Supply Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Global Supply Systems

Parent Company

Global Supply Systems Ltd.

Category

Cargo Airline

Sector

Airlines

Tagline/ Slogan

-

USP

London based airline which has permission for cargo and passengers both

STP

Segment

Provides freighters on wet lease Primarily operates on ACMI basis and supplies to airlines.

Target Group

Large passenger/cargo airline companies.

Positioning

Support services and freighter provider.

SWOT Analysis

Strengths

1. Good brand name in the ACMI segment, with BA as a primary customer for several years

2. The company is majority British-owned, with Atlas Air Inc. as minority shareholder

3. It maintenance division provides expertise to all types of aircrafts

4. Has operations in cargo as well as commercial

Weaknesses

1. Currently operates only a small fleet, which limits its capacity to expand its orders.
2. Recently lost contract with British Airways, its most important customer.

Opportunities

1. Increasing ACMI business opportunities, given the uncertainty and loss incurring mainline operations.

2. Tie-ups and associations with established airline players

3. Increasing fleet size will increase brand reach

Threats

1. Lacks a fleet of its own.

2. Increasing operations of competitors

2. Rising fuel price and economic fluctuations can affect operations

Competition

Competitors

1. European Air Transport

2. Mediterranean Air Freight

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: