Island Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 520
Advertisements

SWOT Analysis of Island Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Island Air

Parent Company

Hawaii Island Air, Inc.

Category

Regional airlines

Sector

Airlines

Tagline/ Slogan

Proudly Serving Our Hawaiian Islands

USP

Purely inter-island services in Hawaii

STP

Segment

Those who visit Hawaii for vacations

Target Group

Vacation travelers

Positioning

Mid-range to premium pricing

SWOT Analysis

Strengths

1. Good connectivity (4 airports) within small Hawaii island.

2. Low cost operating air bases.

3. Popular travel rewards programs.

4. Fairly good fleet size of 5 aircrafts, given the small Hawaii island.

5. Strong social media connect with customers.

6. Good amount auxiliary revenue generation by partnering with hotels, travel agencies etc.

Weaknesses

1. No charter facility available means limited services

2. Fleet are only of large capacities, leading to losses during off season.

3. Highly seasonal earnings means unequal financial stability 

Opportunities

1. Procure smaller fleet and introduce charter services.

2. Increasing importance of Hawaii as travel destinations.

3. Inadequate road transport facilities in Hawaii.

4. Offer feeder services to major airlines to utilize under capacity during off-seasons.

Threats

1. Losing commercial relations with Hawaiian Airlines may limit the technical support.

2. Small fleet size may limit acceptable customer service levels.

Competition

Competitors

1. Hawaiian Airlines

2. Mokulele airlines

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: