King Air Charter SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 1066
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SWOT Analysis of King Air Charter with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

King Air Charter

Parent Company

King Air Charter

Category

Charter Airline

Sector

Airlines

Tagline/ Slogan

Your Ultimate Air Charter Solution

USP

Strong experience in serving diverse customers

STP

Segment

Charter plane travelers

Target Group

Leisure travelers; airlines that require ACMI services; govt. agencies engaged in search and rescue operations

Positioning

High on customer service and safety

SWOT Analysis

Strengths

1. Strong brand name for customer service and safety record.

2. Good mix of carriers- regular charter fleet and helicopters.

3. Experience of having served diverse operators- UN, various rescue and relief operations, and corporate clients.

4. Low cost operating air base.

5. Good social media connect with its customers.

6. Experienced management team and strong core values.

Weaknesses

1. No presence in commercially important cities of South Africa.

2. Too much diversity in fleet categories, which causes diseconomies of fleet maintenance.

3. Poor advertising and little online media presence

Opportunities

1. Further enhance online and offline publicity.

2. Look out for B2B opportunities with corporates, government agencies, etc.

3. Leverage its positioning to publicize to wild life TV crews etc.

Threats

1. Many scheduled carriers are entering into charter airline segment.

2. Threat of getting lost in a competitive SA charter market due to lack of aggressive promotions.

3. Lack of large capacity fleet may hamper certain business deals.

Competition

Competitors

1. SkyClass

2. Comair Flight Services

3. Elite Jet

 

 

 


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