Logistic Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 517
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SWOT Analysis of Logistic Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Logistic Air

Parent Company

Logistic Air

Category

On-lease cargo & passenger service provider

Sector

Airlines

Tagline/ Slogan

-

USP

Fully on-demand service provider

STP

Segment

Travelers who are on pilgrimages, airlines requiring ACMI support

Target Group

Pilgrim travels, other regional/mainline airlines

Positioning

Luxury service provider

SWOT Analysis

Strengths

1. Flexible fleet that can carry both passengers and cargo.

2. Offers multiple services in its portfolio- ACMI, wet/dry lease etc.

3. Special expertise in religious travel, especially the Haj pilgrimage.

4. Malaysia and UAE air bases connect commercially important SE Asia and Middle East to the US market.

Weaknesses

1. Small fleet size means limited market share

2. No economies of scale in operations.

Opportunities

1. Its ad-hoc leasing business is very useful for Just in Time customers.

2. Most of its aircraft are new, so lower maintenance costs.

3. Improve brand building, specifically on religious travel segment.

4. Leverage Nevada location to introduce vacation packages

Threats

1. Lack of small charter flights might cause loss of premium customers

2. Rising fuel costs is a challenge to enhance profits

3. Changing govt policies and economic activities

Competition

Competitors

1. Freight Runners Express

2. North American Airlines

 


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