North American Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 770
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SWOT Analysis of North American Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

North American Airlines

Parent Company

Global Aviation Holdings

Category

Charter airline

Sector

Airlines

Tagline/ Slogan

-

USP

Charters offered both in C and Y classes.

STP

Segment

Charter airline and ACMI services

Target Group

Leisure, executive travelers; other airlines requiring maintenance support

Positioning

Premium class flyer

SWOT Analysis

Strengths

1. Single category fleet (Boeing 767) allowing easy fleet maintenance.

2. Experience of serving high profile events such as presidential campaigns, rescue relief operations etc.

3. Technically sound aircraft, with average fleet age of 18 years.

4. Partnering with tour operators to attract more customers

5. Has its operations in over 6 countries

Weaknesses

1. Inadequate online and social media presence.

2. Small fleet size of only a few aircrafts.

3. Fleet are only of large capacities (250 passengers), leading to huge lost revenues during under capacity.

Opportunities

1. Improve online media presence.

2. Procure smaller fleet for their charter services.

3. Tie-ups with established players will boost its boost image

Threats

1. Competitive US charter airline segment.

2. Small fleet size limits order acceptances.

3. Several scheduled airlines entering the charter market.

Competition

Competitors

1. Falcon Air Express

2. USA Jet Airlines

 

 

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