Regional Express Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 741
Advertisements

SWOT Analysis of Regional Express Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Regional Express Airlines

Parent Company

Regional Express Holdings

Category

Regional airlines

Sector

Airlines

Tagline/ Slogan

Our heart is in the country

USP

One of the largest regional airline in Australia

STP

Segment

Price sensitive passengers travelling within Australia

Target Group

Budget constrained groups

Positioning

Low fare segment

SWOT Analysis

Strengths

1. Large fleet size of approx 50 and destination network of 35+ airports in Australia

2. Strong emphasis on in-house pilot and personnel training.

3. Support of multiple subsidiaries under the Regional Express group.

4. Steady revenues from its extensive auxiliary services.

5. Strong brand building through CSR activities.

Weaknesses

1. Limited operations compared to big global airline players

2. Over dependence on mining boom caused heavy losses.

3. Little online and social media connect with customers.

Opportunities

1. Multiple subsidiaries that can lease smaller aircrafts

2. Improve online media presence to improve customer reach.

Threats

1. Lack of smaller aircrafts may shun away a section of customers.

2. Increasing fuel prices make low fare operations infeasible.

Competition

Competitors

1. Qantas

2. Skywest Airlines

 

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: