Sharp Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 363
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SWOT Analysis of Sharp Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sharp Airlines

Parent Company

Sharp Aviation Pvt. Ltd.

Category

Regional airlines

Sector

Airlines

Tagline/ Slogan

-

USP

Very strong brand name in both scheduled and charter services

STP

Segment

Low-cost scheduled service and charter airline segment

Target Group

Oil/mineral exploration companies operating at remote locations; Price sensitive passengers travelling in southern Australia

Positioning

Low to mid-range fare passenger carrier; charter flyer with deep penetration

SWOT Analysis

Strengths

1. Loyal and high profile customer base in charter segment.

2. Low cost operating air base.

3. Strong emphasis on in-house pilot and personnel training.

4. Good online and social media connect with its customers.

5. Strong brand building activity through community support initiative.

Weaknesses

1. Small operational fleet size means less market share

2. Fleet is purely of small capacity limits operations

3. Scheduled services connectivity is poor at several destinations.

Opportunities

1. Acquire more fleet to scale up its popular charter service.

2. Utilize pilot training fleet’s idle time to target new customers or provide training services to other airlines.

3. Scale up scheduled passenger services

Threats

1. Increasing fuel prices make low fare operations infeasible.

2. Small fleet size may limit acceptable customer service levels.

3. Unfavorable govt operations in the aviation industry

Competition

Competitors

1. Pel-Air

2. RossAir

 

 

 


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