Skippers Aviation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 582

SWOT Analysis of Skippers Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skippers Aviation

Parent Company

Skippers Aviation


Regional airlines



Tagline/ Slogan

Western Australia's Truly Regional Airline


Specializes in charter services for mining sites, rescue operations etc.



Business customer segment; private luxury charter travelers

Target Group

Oil/mineral exploration companies operating at remote locations; Government rescue agencies etc.


Super Premium carrier

SWOT Analysis


1. Strong network into the interiors of Western Australia.

2. Relatively low cost operating base.

3. Steady revenues from its extensive auxiliary services at airbases.

4. Strong expertise in niche segment of search and rescue operations.

5. Currently serving 15 major mining companies, operating closely to most mineral rich locations.

6. Technically sound operating policies that put off losses during difficult times.


1. Limited brand awareness and low market share

2. Cost inefficient operations at some of the mining locations.

34. Relatively small fleet size.


1. Improve its brand perception on customer service.

2. Re-work on branding of its luxury charter services.

3. Slump of its major competitors that largely relied on mining boom.

4. Leverage its extensive penetration to new customers such as TV crews, state military service etc.


1. Continuous poor service may lead to loss of business in an already competitive mining market.

2. Slowdown of mining boom and continuous global meltdown can slow down business.



1. Alliance Airlines

2. Regional Express Airlines

3. Sharp Airlines



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