Solenta Aviation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 736
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SWOT Analysis of Solenta Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Solenta Aviation

Parent Company

Solenta Aviation

Category

Cargo Airline

Sector

Airlines

Tagline/ Slogan

-

USP

Across the spectrum operations in business cargo and charter segment

STP

Segment

Cargo, passenger and support services to Oil and Gas industry; Cargo operations for DH

Target Group

Exploration companies operating at remote locations

Positioning

Best in class for its wide range of services

SWOT Analysis

Strengths

1. Multiple fleet configurations and a large fleet size of 33.

2. Sub-Saharan carrier for DHL, one of the largest courier company.

3. Large geographical presence spread across the African continent.

4. Decentralized structure to allow easy operations.

5. Fairly good social media connect with customers.

6. Strong brand building by servicing humanitarian aid and Red cross missions.

7. Low cost operating air bases and strategic proximity to customers.

Weaknesses

1. Most of its fleet is of small capacity means less online presence

2. Inadequate online presence

Opportunities

1. Consolidate on its customer base, which is fairly loyal

2. Leverage its huge geographical presence by catering to new customers such as TV crews, govt. agencies etc

Threats

1. Many scheduled carriers are entering into charter airline segment

2. Lack of large capacity fleet may hamper certain business deals

3. Increasing fuel prices can affect operations

Competition

Competitors

1. SkyClass

2. Comair Flight Services

3. Elite Jet

 

 

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