Star Air Cargo SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 576
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SWOT Analysis of Star Air Cargo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Star Air Cargo

Parent Company

Star Air Cargo

Category

Regional airlines

Sector

Airlines

Tagline/ Slogan

-

USP

Boeing lessors for both cargo and passenger services

STP

Segment

B2B segment operator

Target Group

Parcel providers such as UPS; major airlines that require leasing or ACMI support

Positioning

Low cost service provider

SWOT Analysis

Strengths

1. Economies of scale in cargo operations by using Boeing 737’s.

2. Operating from low cost air base.

3. Multiple product portfolio of leasing and maintenance rights at its air base ensure some steady revenue.

4. Experiencing of serving many African national carriers

5. Regionally a well renowned airline player in South Africa

Weaknesses

1. Very small fleet of just a few aircrafts.

2. Reduced industry brand name for alleged malpractices.

3. No scheduled or on-demand services of its own means less share

Opportunities

1. Advertise in B2B forums to increase its brand presence.

2. Leverage its national carrier experience to reach govt. agencies.

3. Improve online and social media presence.

Threats

1. Threat of getting lost in a competitive SA cargo market due to lack of aggressive promotions.

2. Lack of online presence will limit prospective new customers.

Competition

Competitors

1. World Airways

2. South African Airways Cargo

 


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