Swift Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 568
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SWOT Analysis of Swift Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swift Air

Parent Company

Swift Air

Category

Charter airlines

Sector

Airlines

Tagline/ Slogan

-

USP

Offered charter for high profile customers

STP

Segment

Executive travelers, airlines that require maintenance support

Target Group

Other airlines, charter travelers

Positioning

Premium flyer

SWOT Analysis

Strengths

1. High profile client base from diverse industries.

2. Multiple service portfolio including aircraft and crew maintenance.

3. Renowned for in-flight customer service.

4. Operates a fleet of business and commercial jets available for charter and private use

Weaknesses

1. Small fleet size of a few aircrafts. 

2. Poor online and social media presence and No brand building initiatives.

3. No small capacity fleet and Operating at cost in-effective air-base.

Opportunities

1. Procure smaller fleet to enhance charter services.

2. Improve online media presence and brand building activities.

3. Leverage its good customer service image to attract luxury charter.

Threats

1. Lack of aggressive promotions may make Swift Air irrelevant in charter market.

2. Small fleet size may limit acceptable customer service levels.

Competition

Competitors

1. North American Airlines

2. World Airways

 

 


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