Titan Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 697
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SWOT Analysis of Titan Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Titan Airways

Parent Company

Titan Airways

Category

Charter and ACMI service provider

Sector

Airlines

Tagline/ Slogan

-

USP

VVIP travel facility

STP

Segment

VIP’s such as football teams, rock bands etc.

Target Group

Leisure travelers; airlines that require ACMI and feeder services

Positioning

Super premium segment

SWOT Analysis

Strengths

1. Good mix of carriers- Boeing, Airbus and Cessna aircrafts, allowing multiple business to flourish.

2. Strong brand name as a leisure airline- winner “Best charter service”

3. Seasonal operations (Turkey, Corcisa etc. in summer and Alps in winter) help generate high revenues.

4. Government customers- the Royal Mail and Ministry of Defense, U.K, allow stable revenues and brand building

5. Specializes in corporate travel and VIP passengers

Weaknesses

1. New ACMI business opportunities are coming but the fleet is currently insufficient to expand rapidly.

2. No economies of scale in fleet maintenance, due to a mix of carriers

Opportunities

1. Low competition in charter airline segment in U.K.

2. Cater to more government agencies from its existing customers.

3. Leverage its super luxury image into the Middle East, where it currently serves the MoD, U.K.

Threats

1. Many scheduled carriers are entering into charter airline segment.

2. Rising fuel prices is a concern

3. Increasing operations of established brands is direct competition

Competition

Competitors

1. Air Partner Pic
2. Thomson Airways Limited
3. World Airways

 


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