Titan Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 656

SWOT Analysis of Titan Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Titan Airways

Parent Company

Titan Airways


Charter and ACMI service provider



Tagline/ Slogan



VVIP travel facility



VIP’s such as football teams, rock bands etc.

Target Group

Leisure travelers; airlines that require ACMI and feeder services


Super premium segment

SWOT Analysis


1. Good mix of carriers- Boeing, Airbus and Cessna aircrafts, allowing multiple business to flourish.

2. Strong brand name as a leisure airline- winner “Best charter service”

3. Seasonal operations (Turkey, Corcisa etc. in summer and Alps in winter) help generate high revenues.

4. Government customers- the Royal Mail and Ministry of Defense, U.K, allow stable revenues and brand building

5. Specializes in corporate travel and VIP passengers


1. New ACMI business opportunities are coming but the fleet is currently insufficient to expand rapidly.

2. No economies of scale in fleet maintenance, due to a mix of carriers


1. Low competition in charter airline segment in U.K.

2. Cater to more government agencies from its existing customers.

3. Leverage its super luxury image into the Middle East, where it currently serves the MoD, U.K.


1. Many scheduled carriers are entering into charter airline segment.

2. Rising fuel prices is a concern

3. Increasing operations of established brands is direct competition



1. Air Partner Pic
2. Thomson Airways Limited
3. World Airways



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