World Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 490

SWOT Analysis of World Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

World Airways

Parent Company

Global Aviation Holdings


Cargo and Charter airline



Tagline/ Slogan

A World of Difference


Largest provider of charter flights for U.S. Military



Military and government operations

Target Group

Government agencies; larger airlines for wet leasing; charter services


Premium segment

SWOT Analysis


1. A strong association with US military since Vietnam war of the 1960’s and military base operations.

2. Sustained source of revenue and soft power, owing to its primary customer.

3. Good brand image for frequent references of its fleet in popular movies.

4. Worldwide flight coverage for its cargo customers.


1. Poor history of aircraft safety has dented its brand name

2. Limited geographic presence means less revenues and market share

3. Cessation of operations would affect brand name


1. Opportunity to cater to other military organizations, primarily the US allies.

2. Tie-ups with other aviation players to boost its reach and operations


1. Cargo business may be affected with bankruptcy petition of the founding parent Global Aero Logistics.

2. Reduced US military activity across the globe will limit its business opportunities.

3. Being an old partner of US Military, WA may face politico-economic attacks in the wake of reducing US power.



1. Lynden Air Cargo

2. Phoenix Air

3. Southern Air



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