World Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 514
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SWOT Analysis of World Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

World Airways

Parent Company

Global Aviation Holdings

Category

Cargo and Charter airline

Sector

Airlines

Tagline/ Slogan

A World of Difference

USP

Largest provider of charter flights for U.S. Military

STP

Segment

Military and government operations

Target Group

Government agencies; larger airlines for wet leasing; charter services

Positioning

Premium segment

SWOT Analysis

Strengths

1. A strong association with US military since Vietnam war of the 1960’s and military base operations.

2. Sustained source of revenue and soft power, owing to its primary customer.

3. Good brand image for frequent references of its fleet in popular movies.

4. Worldwide flight coverage for its cargo customers.

Weaknesses

1. Poor history of aircraft safety has dented its brand name

2. Limited geographic presence means less revenues and market share

3. Cessation of operations would affect brand name

Opportunities

1. Opportunity to cater to other military organizations, primarily the US allies.

2. Tie-ups with other aviation players to boost its reach and operations

Threats

1. Cargo business may be affected with bankruptcy petition of the founding parent Global Aero Logistics.

2. Reduced US military activity across the globe will limit its business opportunities.

3. Being an old partner of US Military, WA may face politico-economic attacks in the wake of reducing US power.

Competition

Competitors

1. Lynden Air Cargo

2. Phoenix Air

3. Southern Air

 


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