Xtra Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 612
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SWOT Analysis of Xtra Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Xtra Airways

Parent Company

TEM Enterprises

Category

Charter Service

Sector

Airline

Tagline/ Slogan

Beyond what is expected

USP

Quality charter service

STP

Segment

Charter service

Target Group

Business travel, Sports team

Positioning

Great service

SWOT Analysis

Strengths

1. Fleet Size of 5 Aircraft
2. Highly customized aircraft for better service.
3. Rated as Platinum Airline by “Argus”
4. It has its operations in United States, Caribbean, Alaska, Canada, Mexico, Central and South America

Weaknesses

1. Fleet size is restricted to same size of aircraft
2.Customization is costly affair
3.Restricted area of operation means less market share

Opportunities

1. Increase the fleet size and operating area.
2. Operating in low cost carrier
3. More investment in reaching out to customers and tie-ups with companies

Threats

1. Replacement of service by low cost carrier
2.Governemnt and increasing fuel prices
3.Ageing aircraft problem

Competition

Competitors

1.Frontier Airlines
2.Bering Air
3.Executuve Airlines



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