SWOT Analysis of Xtra Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Beyond what is expected
Quality charter service
Business travel, Sports team
1. Fleet Size of 5 Aircraft 2. Highly customized aircraft for better service. 3. Rated as Platinum Airline by “Argus” 4. It has its operations in United States, Caribbean, Alaska, Canada, Mexico, Central and South America
1. Fleet size is restricted to same size of aircraft 2.Customization is costly affair 3.Restricted area of operation means less market share
1. Increase the fleet size and operating area. 2. Operating in low cost carrier 3. More investment in reaching out to customers and tie-ups with companies
1. Replacement of service by low cost carrier 2.Governemnt and increasing fuel prices 3.Ageing aircraft problem
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