Interair South Africa SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 601

SWOT Analysis of Interair South Africa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Interair South Africa

Parent Company

Inter Aviation Services (Pty) Ltd


Regional Scheduled Passenger Carrier



Tagline/ Slogan

Africa’s World Class Airline


Regional carrier connecting French-speaking African countries



Cheap regional carrier from South Africa to other African destination

Target Group

Passengers from French speaking African countries and South Africa


Regional airline connecting South Africa to other French speaking African Countries

SWOT Analysis


1. Good regional customer base in Africa
2. Boeing 737 and Boeing 767 fleet and online ticketing facilities
3. Operation expansion to Indian ocean island

4. Also offers services to islands in the Indian Ocean and other international destinations


1. Comparatively less number of planes means limited market share growth
2. Single centre of main operation (Johannesburg) can restrict operations


1. Increasing operations to Northern African countries
2. Having more operational centers for increasing frequency of flights
3. More code sharing agreement to expand operation


1. Low cost regional carriers like FlySafair and Mango
2. High competition from other regional players
3. Less number of carriers means less competitive ticket pricing



1. ComAir
2. South African Airways
3. Airlink


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