Interair South Africa SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 628
Advertisements

SWOT Analysis of Interair South Africa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Interair South Africa

Parent Company

Inter Aviation Services (Pty) Ltd

Category

Regional Scheduled Passenger Carrier

Sector

Airlines

Tagline/ Slogan

Africa’s World Class Airline

USP

Regional carrier connecting French-speaking African countries

STP

Segment

Cheap regional carrier from South Africa to other African destination

Target Group

Passengers from French speaking African countries and South Africa

Positioning

Regional airline connecting South Africa to other French speaking African Countries

SWOT Analysis

Strengths

1. Good regional customer base in Africa
2. Boeing 737 and Boeing 767 fleet and online ticketing facilities
3. Operation expansion to Indian ocean island

4. Also offers services to islands in the Indian Ocean and other international destinations

Weaknesses

1. Comparatively less number of planes means limited market share growth
2. Single centre of main operation (Johannesburg) can restrict operations

Opportunities

1. Increasing operations to Northern African countries
2. Having more operational centers for increasing frequency of flights
3. More code sharing agreement to expand operation

Threats

1. Low cost regional carriers like FlySafair and Mango
2. High competition from other regional players
3. Less number of carriers means less competitive ticket pricing

Competition

Competitors

1. ComAir
2. South African Airways
3. Airlink



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: