JetGo Australia SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 391
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SWOT Analysis of JetGo Australia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JetGo Australia

Parent Company

JetGo Australia Holdings Pty Ltd

Category

Resource Charter Industry

Sector

Airlines

Tagline/ Slogan

Take the jet

USP

Company’s fleet can access the areas where large fleets cannot go

STP

Segment

Ad hoc and contract charter work

Target Group

Airlines for special missions and FIFO operations

Positioning

Let’s us go where other chartered airlines cannot go

SWOT Analysis

Strengths

1. Strong presence in very niche area (FIFO operations in mining sector)
2. ERJ (jets) provide speed and robustness

3. Offers charter services and customised service offerings for customers

4. Strong clientele includes government, private, corporates etc

Weaknesses

1. Very small fleet size and low branding compared to large players
2.Still has to establish itself on international destinations
3. Limited market share and low profitability

Opportunities

1.Amount of work can sustain the existing players
2. High number of ERJsavailable to help it expand its fleet
3. Operates in Queensland where a number of gas,coal and other mineral projects are gathering momentum

Threats

1. Availability of cheap labor on mining sites can reduce the number of contracts
2. Growth of established players in this segment can affect market

3. Increasing cost of fuel and maintenance services can affect business

Competition

Competitors

1.AllianceAirlines
2.Skytrans
3.Qantas



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