Martinaire Aviation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 348
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SWOT Analysis of Martinaire Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Martinaire Aviation

Parent Company

Martinaire Aviation, L.L.C

Category

National (Overnight feeder service flights)

Sector

Airlines

Tagline/ Slogan

-

USP

Provides Aircraft Maintenance

STP

Segment

Air Freight

Target Group

Single feeder carrier (for example UPS and DHL)

Positioning

Specialist in Air freight with over many years of experience

SWOT Analysis

Strengths

1. Experienced crew and Skilled workforce
2. It offers flights for package delivery services with companies like UPS and DHL
3. One of the largest single feeder carrier in USA

4. One Hour Ground-Air Response Time

5. Has been in the industry for decades

6. It also offers scheduled charter customised services

Weaknesses

1. Low profitability as it has limited operations and low market share

2. Business is only restricted to a few destinations across USA

Opportunities

1.Operates in small markets where airports might not be able to handle the big carriers' planes. Plenty of growth opportunities in niche areas

2.More tie ups with UPS and DHL to increase business reach

Threats

1.More competition and additional services offered by competitors
2.Increasing fuel prices and operational costs are a concern

3. Unfavorable govt policies for aviation industry can cause issues

Competition

Competitors

1. ASTAR USA, LLC

2. Air Transport Services Group, Inc.

3. Ameriflight



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