CemAir SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 546
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SWOT Analysis of CemAir with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CemAir

Parent Company

CemAir (Pty) Ltd

Category

International (Specialist aircraft leasing)

Sector

Airlines

Tagline/ Slogan

-

USP

Maintaining first world standards in third world environments

STP

Segment

Specialist aircraft leasing

Target Group

Aircraft leasing in Africa and the Middle East

Positioning

Offering  premium aviation services in challenging operating environments

SWOT Analysis

Strengths

1. Implementation of international standards and best practices exceeding local Authority requirements
2. Focus on limited number of aircraft types
3. Full in-house spares support for the fleet
4. Popularity and market acceptance in South Africa

5. Financially a stable organization with reinvestments in operations

Weaknesses

1. Accidents and other incidents have also caused brand image damage
2. Fleet is comparatively smaller means limited market share

Opportunities

1. Focus has now turned to the Regional Jet market following the acquisition of first CRJ
2.Can strengthen presence in FIFO humanitarian missions

3. Expand to newer geographies to increase reach and business

Threats

1.Growing competition among regional players
2.Rising costs due to fuel price hikes and operational costs
3.Entry of established players into Africa and growing competition

Competition

Competitors

1. South African Airways

2. Interair South Africa

3. SA Airlink Ltd



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