L-3 Flight International Aviation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 533
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SWOT Analysis of L-3 Flight International Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

L-3 Flight International Aviation

Parent Company

L-3 Communications

Category

International

Sector

Airlines

Tagline/ Slogan

-

USP

World leader in Learjet operations

STP

Segment

Chartered Flights

Target Group

US government agencies and foreign governments

Positioning

Aviation services company which offers inspections, repairs , and modifications of a wide variety of aircraft, avionics, and components

SWOT Analysis

Strengths

1. Flight International is an aviation services company which offers inspections, repairs , and modifications of a wide variety of aircraft, avionics, and components
2. Also Provides Education and Training Services
3. Repair and services centers to support the operations
4. Light aircraft experience of over 70 million miles

5. One of the largest government contractors in the USA

Weaknesses

1. Restricted advertising and marketing means low visibility

2. Low market share and limited profitability

Opportunities

1. Geographically diverse, with operating elements located throughout the United States(Global growth opportunities in future)

2. Got contract extension from USA government

3. Parent company increasing its presence in Asia can be a great option

Threats

1. Changing govt policies can affect operations
2.Rising cost of operations and fuel cost

Competition

Competitors

1.AAR CORP


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