QantasLink SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 877
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SWOT Analysis of QantasLink with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

QantasLink

Parent Company

Qantas Airways Limited

Category

Regional flights throughout Queensland; and between Brisbane and Canberra

Sector

Airlines

Tagline/ Slogan

Spirit of Australia

USP

Awarded Regional Airline of the Year in Australia

STP

Segment

Australian domestic travelers

Target Group

Travelers travelling throughout Queensland; and between Brisbane and Canberra

Positioning

Prime international and domestic airline service of Australia

SWOT Analysis

Strengths

1. Largest regional airline of Australia

2. Strong emphasis on Aircraft performance and safety

3. Parent company with strong international presence and brand name

4. Seamless connection to Qantas Domestic and International flights

5. Airlines is involved in promoting tourism in Australia

6. Maintains Codeshare services  with several smaller regional airlines

7. More lounges in Australia than any other airline

Weaknesses

1. Qantas Sale Act amendments Place restriction on foreign ownership

2. Job cuts and losses have affected the brand operations

Opportunities

1. Qantas Airline undertaken Community Network Transition Program for the welfare of the students

2. Qantas and Emirates have struck a joint venture alliance for the next 10 years

Threats

1. Competitors increasing seats with cheaper prices

2. Virgin Airline making takeovers in low price categories

Competition

Competitors

1. REX Regional Airlines

2. Virgin Australia



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