Wiggins Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 477

SWOT Analysis of Wiggins Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wiggins Airways

Parent Company

Wiggins Airways Ltd


Regional carrier of freight



Tagline/ Slogan



Always in forefront of aviation growth in the Northeast



All customers crossing the Atlantic

Target Group

Middle class urban individuals


Freight carrier and commercial service provider of fuel, de-ice and other related services for commercial airlines at the Manchester-Boston Regional Airport

SWOT Analysis


1. Good regional customer base in New Hampshire area

2. Also handles all the airline fueling operations at the Manchester - Boston Regional Airport (MHT)

3. Wiggins Airways is a member of the AVFUEL FBO Network

4. Wiggins has contracts with FedEx and UPS to move overnight packages

5. Constantly increasing profits

6. Economic downturn wiped off most of the regional competition


1. Comparatively less number of planes
2. Economic downturn has a direct impact on the business
3. Single centre of main operation (Manchester-Boston Regional Airport)


1. Diversification in aviation fuel business

2. Developing Manchester as a refueling hub

3. More code sharing agreement to expand operation


1. During economic downturn there was a significant reduction in fuel sales
2. Still a very small brand in freight , threat from popular brands to the core line of business



1. Northeast Airlines
2. American Airlines Cargo


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