Wiggins Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 499
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SWOT Analysis of Wiggins Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wiggins Airways

Parent Company

Wiggins Airways Ltd

Category

Regional carrier of freight

Sector

Airlines

Tagline/ Slogan

-

USP

Always in forefront of aviation growth in the Northeast

STP

Segment

All customers crossing the Atlantic

Target Group

Middle class urban individuals

Positioning

Freight carrier and commercial service provider of fuel, de-ice and other related services for commercial airlines at the Manchester-Boston Regional Airport

SWOT Analysis

Strengths

1. Good regional customer base in New Hampshire area

2. Also handles all the airline fueling operations at the Manchester - Boston Regional Airport (MHT)

3. Wiggins Airways is a member of the AVFUEL FBO Network

4. Wiggins has contracts with FedEx and UPS to move overnight packages

5. Constantly increasing profits

6. Economic downturn wiped off most of the regional competition

Weaknesses

1. Comparatively less number of planes
2. Economic downturn has a direct impact on the business
3. Single centre of main operation (Manchester-Boston Regional Airport)

Opportunities

1. Diversification in aviation fuel business

2. Developing Manchester as a refueling hub

3. More code sharing agreement to expand operation

Threats

1. During economic downturn there was a significant reduction in fuel sales
2. Still a very small brand in freight , threat from popular brands to the core line of business

Competition

Competitors

1. Northeast Airlines
2. American Airlines Cargo



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