Ravn Alaska SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 507
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SWOT Analysis of Ravn Alaska with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ravn Alaska

Parent Company

Ravn Alaska

Category

Regional

Sector

Airlines

Tagline/ Slogan

Bringing Alaskans Together

USP

Transporting life necessities to one of the remote regions of America

STP

Segment

Passenger and cargo transfer

Target Group

Communities of Alaska

Positioning

Reliable service in extreme environment

SWOT Analysis

Strengths

1. Safe air service has earned it a Medallion Shield

2.The brand is the lifeline of rural Alaska

3. Largest air carrier in the state of Alaska

4. Regionally a well renowned brand due to its operations and service quality

5. It has its operations spread across 90+ destinations

Weaknesses

1. Fleet with low passenger capacity

2. Low brand awareness in rest of the country

Opportunities

1. Expansion of fleet and scheduled flights

2. Providing services like medevac and rescue operations

3. Providing services for wildlife TV shows

Threats

1. Skyrocketing fuel prices

2. Demand fluctuations is a concern

3. Limited operations due to presence on large airlines

Competition

Competitors

1. Wings of Alaska

2. Alaskan Airlines

3. Grant Aviation



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