Big Island Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 455
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SWOT Analysis of Big Island Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big Island Air

Parent Company

Big Island Air

Category

Regional

Sector

Airlines

Tagline/ Slogan

E Komo Mai

USP

Fly over the active Kilauea Volcano

STP

Segment

Tourists Visiting Hawaii

Target Group

Middle and upper middle class individuals

Positioning

Offering  flight over an active volcano

SWOT Analysis

Strengths

1. Very specialized services (Ex. Fully Narrated Tour)
2. Focus on limited number of aircraft types
3. Full in-house spares support for the fleet
4. Popularity and market acceptance

5. Friendly customer experience and services

Weaknesses

1. Low brand awareness and marketing, only limited to the region
2. Fleet is small and catering to a small audience

Opportunities

1. Introduction of flights to the new tourist destinations
2. Can introduce intra island flights

Threats

1. Decreasing number of tourists can be a huge concern for declining tourism

2. Rising costs due to fuel price hikes

Competition

Competitors

1. Hawaiian Airlines

2. Aloha Airlines

3. Island Air



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