Silver Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 522
Advertisements

SWOT Analysis of Silver Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Silver Airways

Parent Company

Victory Park Capital

Category

International

Sector

Airlines

Tagline/ Slogan

Depart from ordinary

USP

Largest U.S. carrier to The Bahamas

STP

Segment

US passengers

Target Group

Passengers travelling on the niche routes served by the Airlines

Positioning

Largest  carrier from Florida  and Largest US carrier to Bahamas and

SWOT Analysis

Strengths

1. Interline agreements with partners including American Airlines, Bahamasair, Delta, JetBlue, US Airways

2. Expanded partnership with JetBlue(flight booking)

3. Partnership with much bigger United Airlines

4. Strong leadership in the region with over 200 flights daily to 30 destinations

5. Operating smaller turboprops on niche routes

6. Above average compensation to attract pilots

7. Robust media operations for promotion and marketing

Weaknesses

1. Smaller market share and brand awareness compared to bigger players

2. Dependent on other airlines for booking

Opportunities

1. Focus on non- stop flights for long routes

2. New flights to business and leisure fliers

Threats

1. Limiting the airline to one type of plane can reduce service areas

2. Increasing fuel prices and stiff competition led to the bankruptcy of similar Airlines

Competition

Competitors

1. Jet Blue

2. Southwest Airlines



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: