Phoenix Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 500
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SWOT Analysis of Phoenix Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Phoenix Air

Parent Company

Phoenix Air Group

Category

International non-scheduled airline

Sector

Airlines

Tagline/ Slogan

-

USP

Scope, versatility and professionalism

STP

Segment

Non-scheduled airline offering charter flights

Target Group

Executive and group passenger service, worldwide air ambulance service and high priority air cargo service

Positioning

Airline company finding solutions for client needs

SWOT Analysis

Strengths

1. The world’s leading provider of contracted airborne electronic warfare and weapons training/testing services for the United States Department of Defense, NATO and foreign military forces

2. Operates a Flight School and FBO at the Cartersville-Bartow County Airport.

3. World’s largest owner-operator of Gulfstream G-I turboprop aircraft, with modification

4. Controls majority of the land at the Cartersville-Bartow County Airport under long-term lease

Weaknesses

1. Small player compared to bigger brands in a big market

2. Past accidents and incidents have affected the brand image a few times

Opportunities

1. New Federal contracts

2. Expansion of training facilities and defense contracts

3. Increasing service offerings to newer geographies can also boost business

Threats

1. Overdependence on government contracts

2. Increasing fuel prices and stiff competition led to the bankruptcy of similar Airlines

Competition

Competitors

1. Pan American Airlines, Inc

2. Spitfire Aviation Partners Corp.



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