Jaguar XJ SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1535
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SWOT Analysis of Jaguar XJ with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jaguar XJ

Parent Company

Jaguar

Category

Premium Luxury Cars

Sector

Automobiles

Tagline/ Slogan

Born to perform; Unleash a Jaguar; Don't dream it. Drive it; Jaguar-The art of performance; Grace. Space. Pace.

USP

Premium luxury car with sport features and high performance

STP

Segment

Ultra premium luxury automobile segment

Target Group

Rich businessmen and Royal families

Positioning

A car full of performance, grace and luxury

SWOT Analysis

Strengths

1. High product Quality, rich culture identity and strong global brand value
2. Popular Image of luxury brand
3.Good, crisp quality advertising
4. Jaguar XJ models include Jaguar XJ, XJ6, XJ8, XJ12, Vanden Plas, XJR, Super V8, Supersport, Portfolio, Premium luxury
5. 0-98 kmph in 4.7 seconds, and also available in limousine models

Weaknesses

1. Lack a variety product range as compared to competitors
2. Highly priced, hence limited targeted audience
3. Was under criticism for old-age design

Opportunities

1. Emerging economies like India, China, Russia apart from USA and Europe
2. Hybrid models of luxury cars is an untapped market

Threats

1. Strong competition from international automobile brands
2. Dependence on government policies and rising fuel prices
3. Financial instability causes steep downfall in premium car segment

Competition

Competitors

1. Porsche
2.Mercedes Benz SLK
3.Audi R8
4. Aston Martin
5.Bentley



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