SWOT Analysis of Jaguar XJ with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Premium Luxury Cars
Born to perform; Unleash a Jaguar; Don't dream it. Drive it; Jaguar-The art of performance; Grace. Space. Pace.
Premium luxury car with sport features and high performance
Ultra premium luxury automobile segment
Rich businessmen and Royal families
A car full of performance, grace and luxury
1. High product Quality, rich culture identity and strong global brand value 2. Popular Image of luxury brand 3.Good, crisp quality advertising 4. Jaguar XJ models include Jaguar XJ, XJ6, XJ8, XJ12, Vanden Plas, XJR, Super V8, Supersport, Portfolio, Premium luxury 5. 0-98 kmph in 4.7 seconds, and also available in limousine models
1. Lack a variety product range as compared to competitors 2. Highly priced, hence limited targeted audience 3. Was under criticism for old-age design
1. Emerging economies like India, China, Russia apart from USA and Europe 2. Hybrid models of luxury cars is an untapped market
1. Strong competition from international automobile brands 2. Dependence on government policies and rising fuel prices 3. Financial instability causes steep downfall in premium car segment
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